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There is a theory that explains the failure of Solo and answers the question why Star Wars cannot become a second MCU. It is called “Star Wars Poisoning”. This “disease” indicates that Star Wars films, which are so rare and so special in a movie brand, that if the film becomes a mass, the magic of the film will disappear.

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“I think we (Disney) have released so many Star Wars movies in such a short time … Now I think there’s something really magical about those movies, and the less the films, the more effective ( for the brand), ”said CEO Bob Iger of Disney.

However, this hypothesis is still controversial. For example, the comment of Matthew Ball, who used to be the chief strategy officer at Amazon studio, is now a contributor to media website Redef, believes that “Star Wars Poisoning” is just a fairy tale.

“Despite the failure of Solo, I don’t think there are any four consecutive films that can make huge profits like Disney’s Star Wars (only The Force Awakens, The Last Jedi, Rogue One, Solo). . Star Wars retains popularity, remains one of the global film brands, more diverse than ever. The theme of the movie is so popular and enduring … There’s no reason Star Wars can’t launch a movie and a TV show every year, while Marvel can have 3 movies every year. but continue to improve. In the upcoming 2021, Marvel will continue to release four more films and two television series. True rarity is necessary, but you only become special when you do more, ”Matthew Ball said.

Instead of blaming audience suffering, Ball believes that the problem lies with Disney’s poor strategic planning. In other words, the problem lies in the film’s production cycle. Disney, for example, pledged to release six films in eight years, but recruited and fired four consecutive directors who did not fit the brand throughout the four films.

Typically hiring a young Josh Trank or the duo Phil Lord and Christopher Miller — the duo directed with improvisational direction that is unpopular with president Lucasfilm Kathleen Kennedy and lack of focused, creative vision. like George Lucas once brought to the brand.

“I think a new story, led by a creative individual, adds a bit of luck that can change the brand’s direction in a more positive way,” Ball said.

For now, Disney seems to agree with Ball’s remarks. CEO Iger recently announced that Star Wars movie production will be discontinued three years after The Rise of Skywalker premieres. Instead, the studio will focus on developing Disney +-based series such as The Mandalorian and the upcoming series around the character Obi-Wan Kenobi played by Ewan McGregor. Perhaps Disney has realized spin-offs are better suited for smaller screens than silver screens.

As for hiring and firing the director in the blink of an eye, the duo DB Weiss and David Benioff took off their shirts for signing a contract with Netflix.

However, director Rian Johnson is still in charge of another trilogy. Marvel’s Kenvin Feige is still developing a Star Wars movie. Both have the potential to be a creative leader or a modern-day George Lucas, which Disney desperately needs. Despite recognizing the benefits if it opened the Star Wars door to various individuals, Disney still hasn’t given the opportunity to a non-white director and George Lucas’s project has been successful thanks to the many This kind of collaboration.

The most important question that Disney must answer at the moment is what Star Wars brand will continue to tell the story in the post-Skywalker period. Kathleen Kennedy admitted to Rolling Stone last month that it would be extremely difficult.

“There are endless possibilities to choose. It is a creative and interesting job and at the same time brings a lot of pressure. ” Kathleen said. As expected, a subsequent Star Wars movie will take place either after The Rise of Skywalker or some time in the ancient past.

Previously, a product of the Star Wars brand took a timeline of 4,000 years before the rise of the Empire, followed by a battle between Jedi and the Sith. It is a video game project that attracts Knights of the Old Republic fans. According to Buzzfeed, earlier this year, the script for a movie project based on Knights of the Old Republic was being written by Laeta Kalogridis, writer of Alita: Battle Angel. Meanwhile, other sources said that before abandoning the Star Wars project, DB Weiss and David Benioff planned to choose a story to exploit the origins of the Jedi.

As for the future aspect of a post-The-Sage saga of The Rise of Skywalker, they say it depends on what happens in the movie. The most obvious approach is to build a “series based on the facts Rey teaches a new generation of Jedi with baby Yoda (in The Mandalorian)” — Jason Ward, editor of Making Star Wars website, half joking Half of the truth about the two characters became the most popular version of the meme this year.

Although this possibility is possible, it is still not certain that the key actors Daisy Ripley (Rey), John Boyega (Finn) and Jason Isaac (Poe) have confirmed in a recent interview. that they have no intention of continuing to accompany Star Wars. Boyega alone seems to be open to the idea of ​​a reunion between the three characters in the distant future.

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